Privacy policy

Effective date: August 25, 2026

This Privacy Policy describes how Irma Eubanks, doing business as Plyvela (“Plyvela,” “we,” “us” or “our”), collects, uses and discloses personal information when you visit, use or make a purchase through plyvela.shop and related services.

Personal Information We Collect

Depending on how you interact with our store, we may collect:

• Contact information: name, email address, phone number, billing address and shipping address.
• Order information: products purchased, order history, returns, refunds and customer-service records.
• Account information: login details, saved preferences and account activity.
• Payment information: payment method and transaction information. Complete payment-card details are generally processed by Shopify and connected payment providers rather than stored directly by us.
• Device information: IP address, browser, device type, cookie identifiers and approximate location.
• Usage information: pages viewed, products viewed, referring website, search activity and interactions with the store.
• Communications: emails, support requests, reviews and information you voluntarily provide.

How We Collect Information

We collect information:

• Directly from you when you place an order, create an account or contact us;
• Automatically through cookies and similar technologies;
• From Shopify, payment providers, analytics providers, advertising partners, fraud-prevention services and delivery carriers.

How We Use Personal Information

We may use personal information to:

• Process payments and fulfill orders;
• Arrange delivery and provide tracking information;
• Manage returns, replacements and refunds;
• Provide customer support;
• Create and maintain customer accounts;
• Prevent fraud, abuse and security incidents;
• Operate, troubleshoot and improve our store;
• Measure website and advertising performance;
• Provide marketing where permitted by law;
• Comply with legal, tax, accounting and regulatory obligations;
• Enforce our policies and protect customers, Plyvela and third parties.

How We Disclose Information

We may disclose personal information to:

• Shopify and providers that host or operate our online store;
• Payment processors and fraud-prevention providers;
• Warehouses, suppliers, fulfillment partners and delivery carriers;
• Email, customer support, security and analytics providers;
• Advertising and marketing providers where permitted;
• Professional advisers, regulators, courts and law-enforcement agencies when legally required;
• A buyer or successor in connection with a sale, merger, financing or transfer of the business;
• Other parties when you direct us or provide consent.

We do not sell personal information for money. Certain advertising or analytics disclosures may be considered “sale,” “sharing” or targeted advertising under some U.S. state privacy laws.

Cookies

We and our service providers use cookies and similar technologies to operate checkout, remember preferences, maintain security, understand store usage and measure or personalize advertising.

You may control non-essential cookies through our cookie banner where available or through your browser settings. Blocking necessary cookies may prevent the cart, account or checkout from functioning correctly.

Your Privacy Rights

Depending on your place of residence and subject to applicable exceptions, you may have the right to:

• Request access to personal information;
• Request correction of inaccurate information;
• Request deletion of personal information;
• Request a portable copy of certain information;
• Opt out of targeted advertising, sale or sharing;
• Withdraw consent where processing is based on consent;
• Appeal a denied privacy request.

To submit a request, email support@plyvela.shop with the subject “Privacy Request.” We may need to verify your identity before completing the request.

We will not unlawfully discriminate against you for exercising a privacy right.

Global Privacy Control

Where required by applicable law and technically supported, we treat a recognized Global Privacy Control signal as a request to opt out of qualifying data sharing for that browser and device.

Email Marketing

You may unsubscribe from promotional emails by using the unsubscribe link contained in the message. You may continue to receive transactional emails concerning orders, account security and customer-service requests.

Data Retention

We retain information only as long as reasonably necessary for order fulfillment, customer support, fraud prevention, tax and accounting obligations, legal compliance, dispute resolution and enforcement of our agreements.

Information Security

We use reasonable administrative, technical and organizational measures designed to protect personal information. However, no transmission or storage system is completely secure, and absolute security cannot be guaranteed.

Do not send payment-card details or other highly sensitive information through ordinary email.

Children

Our services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

Third-Party Websites

Our store may contain links to websites or services that we do not control. Their privacy practices are governed by their own policies.

Changes to This Policy

We may update this Privacy Policy to reflect operational, legal or regulatory changes. The revised version will be posted with an updated effective date.

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